I continued, “When I changed yayaidea to be Wordpress org’s site, I also changed its topic from balcony garden to television commercial script. My mind thought and hoped that this would be successful to pull readers to read, still it failed.”
“Why?” Robert said.
“First reason is we are new, second reason is no one knows about us, third reason is it doesn’t give any benefit to the readers.”
“Um,” Robert wagged his head slightly, “I seem to feel about what you said.”
I smiled when I heard it.
“What’s about your chantchhaya? You said it is written in Khmer. How can it get views?”
“It’s because I link it with youtube.”
Robert shrank his eyes as he heard what I said.
“Besides writing blog, I have also used youtube - in 2011 or 2012 I think. At that time, I just wanted to learn using social media. In 2018, when youtube became famous, Cambodian users including me tried to get our channel monetized. I made many types of content but it didn’t work. One day, I tried an administration video and it went viral, so I decided to choose administration teaching as a niche for my youtube channel. At first, it went very well; then youtube closed the advertisement in Cambodia, it was the down period of all Cambodian users in Cambodia. Because of that led me to become a real blogger, and I decided to buy the domains - which two are failures and one is walking.”
“It is written in Khmer, so your youtube channel is in Khmer as well, isn’t it?”
“Yes, it is in Khmer.”
“How can your site work by just linking to youtube?”
“Good question.” I grinned. “For instance, I made a video teaching how to write a meeting report uploaded on youtube, then I uploaded the sample of report as PDF file in chantchhaya for the viewers to download it.”
“Ah,” Robert wagged his head in a row, “I see.”
“It’s called a strategy,” I stated. “The same as very happy piglet and yayaidea, chantchhaya didn’t get views by just posting articles. Instead, people go to it because they want the free download document.”
“I’ve got it. You want to tell me that I should build my name if I want to walk on a path of online career. I should not create only a website, but also a video channel and link them together. And to make my website successful, there should be something beneficial that the readers can take from it.”
“Correct.” I nodded my head. “It’s a business. When we do business, we give a product or service to customers and we take product or service costs from them. If our business doesn’t have a product or a service that customers need, no one will come to us. So, you have to think carefully and deeply before you create your site. Not only the website career but also other businesses.”
Robert wagged his head in a row, “I see. Anything else?
“Yes…”
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